About Us

Your True Investment Partners

Rational Equity is a fresh, new boutique Category III AIF aiming to provide high returns & create long term wealth for our investor partners

Our first scheme, “Rational Equity Flagship Fund I”

offers highly favourable terms for our investors as compared to other AIFs

We have high skin in the game –

in our flagship fund >50% of the total contribution is from the investment management team

Our Story

Krish is a member of the Institute of Chartered Accountants of India and Institute of Company Secretaries of India.

He has been a keen investor for the last 25 years & has had experience of starting his own investment products over the years.

Vivek had been investing since 2016 in a personal capacity.

While advising his family over wealth allocation, Krish & Vivek developed a keen insight into different asset classes and delved deeper into the public equity market. In 2015, they predicted the downfall of the real estate market in Mumbai which started playing out in 2016-17.

As their ineterst and expertise in the public equity markets increased, so did the family's confidence in his ability to provide a great return through the markets.

February 2020 was a cosmic alignment of Vivek's contemplation of leaving his start-up & investing full time, Krish's desire to retire from his hectic CEO role & an impending crash due to COVID. In February 2020, Krish & Vivek decided to go all-in & invested their entire corpus into the Indian equities market.

Since then, given their sound investment philosohpies and solid returns, friends & family urged them to invest on their behalf & hence the Rational Equity Fund was incorporated.

Meet The Team

KRISH IYER

MANAGING PARTNER

Krish Iyer is a global executive with over four decades of experience across six countries in retail, banking & finance and consumption sectors. He is currently the Managing Partner of Rational Equity Partners LLP & also an Independent Director on the Board of Proctor & Gamble Health & Hygiene Limited.

Prior to this, Krish worked as President & CEO of Walmart India for nearly 7 years where he played a pivotal role in the growth of Walmart's presence in India & its investment in Flipkart.

Previously , he also worked for A S Watson & Co., Piramal Enterprises, ANZ Grindlays Bank subsidiary and Asian Paints in various leadership positions.

Krish is a member of the Institute of Chartered Accountants of India and Institute of Company Secretaries of India. He has deep knowledge of finance and regulatory landscape of India, having been a keen investor for the last 25 years.

VIVEK IYER

PARTNER

Vivek Iyer is an active equity investor with 7 years of experience investing in equity markets.

Previously, he has led 2 start-ups – Docon (subsidiary of Pharmeasy) and OneClickWash.

At Docon, he built India’s largest electronic medical records (EMR) software company storing ~1.5 cr. medical records. At OneClickWash he built Gurgaon’s largest laundry delivery service.

Vivek co-founded the family office, deploying capital in public markets in India and USA.

He holds an MBA from Indian Institute of Management (IIM, Ahmedabad) and has completed B.Tech from Indian Institute of Technology (IIT, Mumbai)

JABA MISRA

COO

Jaba Misra is an ex-strategy consultant & macroeconomist with 8+ years of experience.

As a strategy consultant with BCG & Mahindra Group, she has worked on financial services projects including building digital journeys, collections transformation, cost reduction, buy-side due diligence & investment projects

As a macroeconomist with the World Bank, she has worked on analysing & creating macro, fiscal & debt policies for India, Maldives & Sri Lanka.

She holds an MBA from Indian School of Business, M.Phil (Economics) from Cambridge University